Super Bowl

Squarespace Returns to the Super Bowl

With GoDaddy and Wix.com Too, Super Bowl Turning Into Web-Services Bowl

By Published on .

There will now be three web-services businesses advertising in Super Bowl XLIX: After debuting its first Super Bowl commercial in 2014, Squarespace said it is coming back for 2015, with one 30-second spot during the game.

It joins another web development platform, Wix.com, which will air its first spot during the 2015 game, as well as web-hosting company GoDaddy.

While Squarespace developed its first Super Bowl ad in-house, this time around it will be working with the New York office of Wieden & Kennedy on the creative.

"We often find that Squarespace is battling not against better products in the market, but against brand awareness," said Anthony Casalena, CEO and founder of Squarespace. The company recently announced its latest platform, Squarespace 7.

Its 2014 spot, "A Better Web Awaits," brought to life the scariest parts of the web, like annoying and disruptive banners, pop ups and virus warnings, and showed how Squarespace can make it less chaotic.

Wix.com also said earlier in the month that it purchased a 30-second spot that will air in the fourth quarter.

GoDaddy will return for its 11th consecutive year, but it is pairing down its Super Buy, airing just one 30-second spot instead of its usual two. The spot will star Nascar racer Danica Patrick, a puppy and a twist.

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