Pepsi-Cola Co. will introduce its new "Globe" look for the Pepsi-Cola brand during the Super Bowl with three new 60-second spots and one :30 from BBDO Worldwide, New York. One :60, called "Friendship," takes a jab at archrival Coca-Cola Co.'s Coca-Cola Classic. It shows two thirsty young men discovering a ship lost at sea with no signs of life and a refrigerator stocked with Coca-Cola. Two skeletons on board, one clutching a Pepsi can, reveal that the crew died fighting over a lone Pepsi. The :30 takes a new twist on boy meets girl when a man with multiple piercings becoming a human Pepsi fountain. The spots continue the brand's "Generation next" theme.
Copyright January 1998, Crain Communications Inc.