Marketers are locking in their plans for Super Bowl LI on Fox from Houston's NRG Stadium on Feb. 5. Many recent regulars are back, but Doritos is out for the first time in 10 years. Unexpected newcomers are taking slots, and others are planning surprising executions.
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Mars is again conducting a joint sales program with Snickers leading up to the Super Bowl, and the candy bar will also get a third consecutive ad. "The Candy Bowl," as it's called, encourages people to choose whether they are Team Skittles or Team Snickers.