Super Bowl

The Verdict Is in: Super Bowl's Best-Liked and Most-Recalled Ads

Volkswagen's 'The Force' Won on Likeability, but Brand Recall Is a Different Story, Nielsen Finds

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NEW YORK (AdAge.com) -- Volkwagen's "The Force" spot was this year's Super Bowl commercial you liked best, according to Nielsen research. Its performance for brand recall, though, wasn't as strong. See the full Nielsen lists of most-recalled and best-liked spots from this year's Super Bowl.

Nielsen Top 10 Most-Recalled 2011 Super Bowl Ads
Brand Ad Description Game Quarter Recall Index
1 Doritos Pug knocks down door (:30) Q1 179
2 Budweiser Cowboy in Western saloon (:60) Q2 166
3 Doritos Man licks cheese crumbs off of coworker's fingers (:30) Q1 159
4 Pepsi Pepsi Max -- Couple on first date (:30) Q4 153
5 Pepsi Pepsi Max -- Soda cans shoot out of cooler (:30) Q1 150
6 Snickers Richard Lewis and Roseanne Barr complain while working (:30) Q2 149
7 Doritos Housesitter brings grandpa back to life (:30) Q1 148
8 NFL TV clips montage (:60) Q3 147
9 GoDaddy.com GoDaddy.co -- New spokesperson Joan Rivers (:30) Q1 146
10 Budweiser Bud Light -- Kitchen redesigned with a bucket of beer (:30) Q1 145


Nielsen Top 10 Best-Liked 2011 Super Bowl Ads
Brand Ad Description Game Quarter Likeability Index
1 Volkswagen Passat -- Little Darth Vader starts car (:30) Q2 186
2 Bridgestone Beaver saves driver (:30) Q4 171
3 E-Trade Baby talks next to sneezing cat (:30) Q4 168
4 Doritos Man licks cheese crumbs off of coworker's fingers (:30) Q1 159
5 Doritos Housesitter brings grandpa back to life (:30) Q1 151
6 Volkswagen Beetle -- Beetle navigates the wild (:30) Q4 146
7 NFL TV clips montage (:60) Q3 141
8 Chrysler 200 -- Eminem represents Detroit (:120) Q3 138
9 Budweiser Bud Light -- Dogs work at party (:30) Q4 133
10 Audi A8 -- Men break out of old luxury (:60) Q1 127

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