Fox is charging an average of $1.6 million per 30-second spot for the Jan. 31 telecast of Super Bowl XXXIII. That puts the network in line to gross about $93 million from Super Bowl advertisers, a 24% increase over NBC's gross from Super Bowl XXXII, broadcast Jan. 25, 1998.
|Anheuser-Busch||5 minutes, 9 spots||For Budweiser, Bud Light and possibly Michelob||Goodby, Silverstein & Partners, San Francisco, and DDB Needham Worldwide, Chicago (Budweiser); DDB Needham, Chicago (Bud Light); Leap Partnership, Chicago (Michelob); possible others|
|American Express Co.||:60 in 3rd qtr||For the green card featuring Jerry Seinfeld||Ogilvy & Mather, New York|
|American Honda Motor Co.||:30 in 2nd qtr||For Odyssey minivan, "Negotiations II," with lawyer pushing for more back-area room for his client, a dog||Rubin Postaer & Associates, Santa Monica, Calif.|
|AT&T Corp.||:60 in 2nd qtr||Corporate positioning||Foote, Cone & Belding, New York|
|Blockbuster Video||:30 in 2nd half||Spot backs sweepstakes, promo||Doner, Southfield, Mich.|
|Dr Pepper/Seven Up Co.||:30 in 2nd qtr||For 7 UP, launch of new 'Are U an UN?' campaign||Y&R Advertising, New York|
|Federal Express Corp.||:30 in 2nd half||New creative||BBDO Worldwide, New York|
|First Union Corp.||:60 in 2nd qtr||Branding spot||Publicis & Hal Riney, San Francisco|
|Frito-Lay||:60 in 2nd qtr||For Doritos Smoky Red BBQ, brings back Ali Landry, the sexy siren from last year's Super Bowl ad||BBDO Worldwide, New York|
|General Motors Corp.
for Oldsmobile brand
|:60 in 4th qtr||High-energy, music-driven spot challenges consumers to 'Start something' (the tag for Olds new Alero car), do something they've always dreamed of, like climb a mountain, write music, eat a pomegranate or drive an Olds. No voice-over; supers only||Leo Burnett USA, Chicago|
|General Motors Corp.
for Cadillac Escalade
|May air first spots for the sport-utility vehicle||Berlin, Cameron & Partners, New York|
|Hartford Group||:30 in 3rd qtr||N/A||Arnold Communications, Boston|
|Hotjobs.com||:30 in 3rd qtr||New creative||McCann-Erickson Worldwide, Troy, Mich.|
|Intel Corp.||At least one :30||Launch of the Pentium III chip||Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York|
|Just for Feet||:30 in 3rd qtr||Branding spot that backs up a vehicle giveaway||Saatchi & Saatchi, Rochester, N.Y.|
|Land Rover of North America||:30 in 3rd qtr||For Discovery SUV, launch of 1999 model; humorous and family-oriented in a natural setting, emphasizing the bigger '99 model over the '98||Grace & Rothschild, New York|
|Mail Boxes Etc.||:30 in 2nd qtr||Reprise of 1998's 'See Your Small Business on the Super Bowl' contest||Kenneth C. Smith Advertising, San Diego|
|MasterCard International||:30 in 2nd qtr||Branding spot||McCann-Erickson Worldwide, New York|
|M&M/Mars||Two :15s in the 2nd qtr||For M&M's Crispy, "Floor" and Lifeguard." In the first, a Crispy M&M tries to talk actor Patrick Warburton out of eating him. In the second, Halle Berry tries to corner him in a swimming pool||BBDO Worldwide, New York|
|Monster.com||Two :30s; one in 2nd qtr, one in 4th qtr||New branding creative||Mullen, Wenham, Mass.|
|New Line Cinema||N/A||For "Austin Powers" sequel||N/A|
|Pepsi-Cola Co.||Two :30s in 1st qtr||For Pepsi One, spot features Cuba Gooding Jr. For Mountain Dew, spot touts soda's new graphics||BBDO Worldwide, New York|
|Pizza Hut||:30||N/A||BBDO Worldwide, New York|
|Progressive Insurance||:60 in 2nd qtr||For car insurance, featuring E.T.||Arnell Group, New York|
|Titan Sports/World||:30 in 3rd qtr||Wrestlers give tours of WWF HQ Wrestling Federation to dispel misperceptions about the sport and WWF||In-house|
|Universal Studios||:30s in 1st qtr; :60 in 4th qtr||For 'The Mummy' (:30); for both 'Life' and 'Ed TV' (:60)||N/A|
|Visa USA||Two :30s in 1st half||N/A||BBDO Worldwide, New York|
|Volvo Truck North America||:30 in 1st qtr||Titled "Arm Pump." Folks in small town pour out into streets, wildly waving arms at big rig driver, who obligingly blows his horn. 'You don't have to be a trucker to know a great truck when you see one," is the sole voice-over||Carmichael Lynch, Minneapolis|
|Yellow Pages Publishers Association||:30 in 4th qtr||New creative featuring spokesman John Lovitz||Martin Agency, Richmond, Va.|
|These advertisers had bought time on the Super Bow as of Jan. 15, but some details were not known at press time. Apple Computer bought time but Friday said it will not be on the game; Fox at press time was seeking a buyer for Apple's time. MGM Distribution Co. similarly asked Fox last week to resell its time.
N/A=information not available
Copyright January 1999, Crain Communications Inc.