Video game publisher Top Games USA will advertise in the Super Bowl for the first time.
The company will air a 30-second spot to promote its mobile strategy game "Evony: The King's Return." The commercial will run during the third quarter of the big game airing on Fox on Feb. 5.
The spot, which will feature a variety of undisclosed celebrities, was created with Butler, Shine, Stern & Partners.
"The big game is the ultimate test of today's warriors, so it is a fitting place for us to reintroduce our free-to-play strategy game to the world," Top Games CEO Lu Lu said in a statement. "Having such spectacular talent literally leading the charge will help drive interest in our new title."
This is Top Games' first Super Bowl commercial. The company was established in 2015.
A previous version of this article based on a press release incorrectly stated Top Games would use its Super Bowl ad to promote a new mobile game. The commercial will actually promote an existing game, "Evony: The King's Return."