Super Bowl

See the Trailer for 'A Super Bowl Virgin,' Our Behind-the-Scenes Look at Loctite's Super Bowl Debut

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Advertising Age Player

Coming on Feb. 1, "A Super Bowl Virgin" and "Touchdown for Loctite?" will go behind the scenes in Los Angeles and Minneapolis as Loctite, the maker of Super Glue, and its agency, Fallon, take a massive gamble in creating the first-ever Super Bowl spot for the brand.

It's all part of Ad Age's new "Anatomy of an Ad" series, which has already taken a look back at the making of one of the most talked-about ads in modern Super Bowl history, in "The Real Story Behind the E-Trade Baby."

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