Super Bowl

Watch Amazon's Full Super Bowl Commercial

Missy Elliott Uses Spot To Drop New Song

By Published on .

Reprints Reprints

Advertising Age Player

Amazon unveiled its full Super Bowl commercial the day before the big game.

In the 30-second spot created by Leo Burnett, Alec Baldwin and Dan Marino use Amazons Echo, its voice-controlled assistant, to throw jabs at one another.

"Alexa, how many championships has Dan Marino won," Mr. Baldwin asks. To which Alexa replies, "Dan Marino has one zero championships."

Mr. Marino retorts, "Alexa, how many Oscars has Alec Baldwin won?" Of course, the answer to that is also none.

As part of the spot, rapper Missy Elliott is also debuting her new song, "Pep Rally."