Sponsor Content Above the Clutter with Pete Krainik
Episode Seven: Man And Machine
Brought to you by: IBM
Missy Elliot is joining Amazon's Super Bowl commercial.
The rapper, who performed during halftime in Super Bowl XLIX, will be featured along with actor Alec Baldwin and former pro-football star Dan Marino in Amazon's first-ever ad in the big game. She announced the news on her Twitter page Friday morning.
Amazon bought time in Super Bowl 50 to promote
The company released its second teaser for the spot, "Cheese Footballs." This time, Mr. Baldwin is looking for "cheese footballs" to serve at his Super Bowl party. The ones a chef provides, made of brie, and are soft and mushy. Mr. Baldwin turns to Alexa, the name for Amazon's virtual assistant, to order 60 wheels of pecorino.
"There will be no soft footballs this year, not on my watch" Mr. Baldwin says, a jab at last season's "deflategate."
Amazon announced on Wednesday that it will make its Super Bowl debut and released its first teaser of the ad that will run during the game on CBS on Feb. 7.
Mr. Baldwin also composed a playlist "perfect for a swanky football affair," which is available via Amazon's Prime Music.