Earlier this week Anheuser-Busch InBev promised two star-studded Super Bowls ad for Bud Light, which is getting a new tagline, "The Perfect Beer for Whatever Happens."
Today the brand released teasers for the ads, which include Arnold Schwarzenegger, Don Cheadle, comedian/musician Reggie Watts and a llama. The campaign is the debut work for BBDO, which won the account last year.
"Our six Super Bowl ad teasers give viewers a peek behind the curtain, but fans will have to tune-in during the game to see how these seemingly unrelated events form one cohesive story," Bud Light VP Rob McCarthy said in a statement, adding that the campaign will include "five special cameos." The teasers are expected to run throughout the weekend during sports programming. The New York Post on Friday reported Mr. Schwarzenegger would be paid $3 million for his appearance.
Is he worth it? You be the judge:
Here is the ad starring Mr. Cheadle:
And here's Reggie Watts: