How did Brazil get stuck with sloths and Mexico luck out with avocados? Avocados From Mexico, the marketing arm for the avocado industry, imagines how it all might have gone down back in the day in its Super Bowl ad, called "First Draft Ever."
The spot stars former NFL stars Doug Flutie and Jerry Rice commentating on a prehistoric fantasy draft among nations vying for various plants and animals. The 60-second spot above, which will run in 30-second form during the first quarter, is by GSD&M. The agency that handled the buy was Havas Media.
The ad represents the first produce spot to air during the Super Bowl, according to Avocados from Mexico. The group is planning to support the ad with "seven online videos on YouTube, Facebook and Twitter around a big consumer promotion that will unfold throughout the rest of the night and lead into the following day." according to a spokeswoman.