Budweiser won most of the Super Bowl ad contests last year with a Clydesdales spot called "Brotherhood" that chronicled the bond a colt has with its trainer. The Anheuser-Busch InBev brand is trying to recapture the magic this year by using the same trainer character, along with a Clydesdale and a 10-week-old puppy.
The ad, called "Puppy Love," was released this morning. The agency is Anomaly and it was directed by Jake Scott, the same team that did last year's ad. The soundtrack is "Let Her Go" by Passenger.
The brand is also planning a second spot, called "Hero's Welcome," that will pay tribute to soldiers returning from Afghanistan. It was teased earlier this week: