Can a lost puppy help Budweiser find Super Bowl ad success again? Anheuser-Busch InBev on Wednesday released the 60-second Bud ad today that features the brand's Clydesdales helping a lost pup confronted by wolves. The soundtrack is "I'm Gonna Be (500 Miles)" by Sleeping At Last. The agency is Anomaly.
The brand used eight puppies, seven females and one male, to film the spot, which was directed by Jake Scott. Budweiser will run a second 60-second ad in the game that is expected to focus on the brand's brewing credentials.