If the ads are rather formulaic, however, there is proof that the slapstick approach works for the brand, which routinely does well on Super Bowl ad polls, like USA Today's Ad Meter.
This year's finalist ads were selected from nearly 4,900 submissions representing 29 countries. Two of the ads will air during the Feb. 1 game, including one selected by fan votes and another one that Doritos will pick. The creator of the ad that gets the most votes will get $1 million and a chance to work as a contractor for a year at Universal Pictures in Hollywood.
Below are some of the finalists. You can view them all here.
"The Lemonade Stand" by David Horowitz, United States
"What Could Go Wrong?" by Alex Pepper, United States
"When Pigs Fly" by Graham Talbot, Canada
"Doritos Angler" by James Bedford, United Kingdom
"Baby's First Word" by Travis Braun, United States