LG is using its first Super Bowl commercial to introduce people to a new era of TV with the debut of its LG Signature OLED TV set.
Liam Neeson stars as the Man of the Future who has come to the present day to deliver OLED (organic light-emitted diode) technology. Mr. Neeson visits his present-day self, played by his son Micheal Neeson, to bring the OLED experience to the masses.
The spot was produced by Ridley Scott's production company, RSA Films, and directed by Mr. Scott's son, Jake, himself a veteran Super Bowl ad director.
"It's a dynamic short film," Ridley Scott said in a release. "It's about the race to be on the vanguard of innovation and to be able to create tomorrow's technology."