Super Bowl

Watch Machine Zone's 'Mobile Strike' Super Bowl Teaser Featuring Arnold Schwarzenegger

App Game Maker Returns to the Super Bowl

By Published on .

App game maker Machine Zone will air an ad in Super Bowl 50, the company said Tuesday night, confirming an earlier report by Ad Age.

During a CBS special about Super Bowl ads, Machine Zone announced its upcoming Super Bowl buy for "Mobile Strike" with a teaser and an appearance by Arnold Schwarzenegger, who has starred in recent ads for the game. The Super Bowl work was created by TwoFifteenMcCann.

The company advertised in the Super Bowl last year with an ad for "Game of War: Fire Age" that starred Kate Upton.