Super Bowl

Watch Pierce Brosnan's Action Hero Parody in Kia's Super Bowl Spot

Kia Returns to Super Bowl for Sixth Consecutive Year

By Published on .

Advertising Age Player

Kia's Super Bowl commercial will star Pierce Brosnan parodying his roles as an action film star.

The 60-second spot, "Unexpected," will air in the third quarter of Super Bowl XLIX, according to the company. In the commercial, Mr. Brosnan is discussing an upcoming project with his agent and wrongly assumes he will be engaging in daring stunts in the new Kia Sorento. The agent turns out to have a more tame vision.

The commercial, the sixth consecutive Super Bowl ad for Kia, was created by David & Goliath, which created the automakers 2014 "Matrix" spot starring Laurence Fishburne.