BMW-owned Mini today released its 30-second Super Bowl ad packed with celebrities. The ad, which was teased a couple weeks ago, features tennis star Serena Williams, actor-producer Harvey Keitel, rapper T-Pain, skateboarder Tony Hawk and retired soccer star Abby Wambach. Called "Defy Labels," the ad has "defiance at its core," Mini said in a statement. "The campaign inspires people to shed the labels society has placed upon them and instead define themselves."
The agency is Butler, Shine, Stern & Partners.
Hyundai also released both ads it plans to air in-game. One spot is called "The Chase." In the ad, a couple of talking bears chase down a couple who use a voice-activated starter to escape in an Elantra. The second is "Ryanville," making the most of actor Ryan Reynolds. The agency for both is Innocean Worldwide.
The ads are among a slew of Super Bowl ads released on Monday, nearly a week before the game will be played, also including commercials for LG, Heinz, Avocados From Mexico, Honda and the NFL itself.
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