Car mat maker WeatherTech is returning to the Super Bowl for the third consecutive year.
The company has purchased one 30-second spot in Super Bowl 50, which will air on CBS on Feb. 7, said Michael Magnusson, president and CEO of Pinnacle Advertising, WeatherTech's agency of record.
"The Super Bowl is a great place to put the brand out there and introduce it to people who have never heard of it," he said.
The creative of the spot has not yet been finalized. In its last two Super Bowl commercials, WeatherTech has focused on a "made in America" message.
The Super Bowl has become an important platform for smaller marketers or brands that don't necessarily have a household name.
Avocados from Mexico will also return to the big game after its debut in Super Bowl XLIX. The spot will air in the first quarter of the game and focus on year-round availability.
A 30-second spot in Super Bowl 50 is costing advertisers as much as $5 million, CBS has said.