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Episode Four: St. Louis Cardinals
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With its 60-second Super Bowl ad, the NFL might be sparking a conversation about the birds and the bees as families gather around the TV on Sunday.
The ad, called "Super Bowl Babies Choir," features what the league calls "the biggest collection of Super Bowl Babies: fans born in winning cities approximately nine months after the game." Because winning the big one, apparently, is a major turn on -- at least according to the NFL. An extended version of the ad released today begins with text stating that "data suggests 9 months after a Super Bowl victory, winning cities see a rise in births: They're called Super Bowl babies."
The ad does not clarify the source of the data. A league spokeswoman did not immediately provide more information about it when asked by Ad Age in an email.
The ad, by Grey New York, features the so-called Super Bowl Babies representing fans of eight teams: Dallas Cowboys, Green Bay Packers, Indianapolis Colts, New York Giants, Pittsburgh Steelers, San Francisco 49ers, Seattle Seahawks and Tampa Bay Buccaneers. The fans -- who range from 49-year-old Green Bay Packer babies to 1-year-old Seattle Seahawks babies -- form a choir that sings a remake of "Kiss from a Rose" by Seal, who makes a cameo in the ad.
The NFL will also run a native ad on Buzzfeed that includes a quiz called "Are You A Super Bowl Baby?" so that "fans of all 19 Super Bowl-winning teams have the opportunity to discover whether they are part of this football family," according to the NFL.
Sorry, Carolina Panthers fans, you can't partake in this one, even though your team is in the Super Bowl. The franchise is among the group of franchises never to have won the game.
"For 49 years, our fans have rallied around their favorite teams on Super Bowl Sunday and passed their pride and passion down to the next generation," NFL Chief Marketing Officer Dawn Hudson said in a statement. "We are excited to celebrate our football families by shining the spotlight on Super Bowl Babies, those fans born into a lifelong love of their team and the game."