Super Bowl

Yahoo! partners with Pepsi on Super Bowl promo

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Pepsi-Cola Co. is running an interactive promotion on Yahoo! to celebrate 15 consecutive years of advertising during the Super Bowl. Called "Your Vote Counts," viewers who go to http://pepsi.yahoo.com can view and and then vote for one of five Pepsi commercials that has aired during a past Super Bowl game. The voting runs from Jan. 18 through 11:59 p.m. on Jan. 27. The commercial that receives the most votes will air following the game on CBS. Yahoo! has teamed up with Pepsi on an under the bottle cap promotion that ran last summer.

Copyright January 2001, Crain Communications Inc.

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