The NFL flew a creative team out to Spain, where the global soccer star is currently under contract to Real Madrid. He will be digitally inserted into the 30-second spot, which features a variety of celebrities hanging out with NFL star Chad Johnson of the Cincinnati Bengals.
The ad, which the league hopes will underscore the NFL Network's 365-day availability, is set at the Super Bowl party thrown by Mr. Johnson. Martha Stewart cooks in the kitchen for an eclectic guest list that includes country music group Rascal Flatts and Triumph the Insult Comic Dog. Other stars have yet to be announced. Ms. Stewart did her bit for the commercial last week.
As for Mr. Beckham's appearance in an ad to promote American football, Judy Fearing, senior VP-consumer marketing, NFL Network, said that Johnson is a big soccer fan and that he wanted to have someone from the sport at his party. The NFL's creative agency, Triple Double, Los Angeles, had a conversation with Mr. Beckham, discovering he knows all about the Super Bowl and is looking forward to becoming an NFL fan.
"We think it speaks to the power of the NFL, that he would agree to make this debut," Ms. Fearing said.
Creative Artists Agency
Mr. Beckham, a huge name outside the U.S. and married to former Spice Girl Victoria Adams, is relocating to the U.S. this summer to promote soccer and play for the Los Angeles-based Galaxy. The NFL reached out to Mr. Beckham through the Creative Artists Agency after Ms. Fearing heard he planned to move to the U.S. She would not disclose a budget for the spot.
The commercial will premiere during the game and could appear in the third quarter or during the halftime show depending on CBS's scheduling. The NFL is hoping the spot will draw people to its site and is not intending to air it widely after the game.