SuperBowl07

VIDEO: Bob Garfield's Big Complaint About Super Bowl Advertisers

How Pre-Game Secrecy Dilutes the Impact of Their Buys

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NEW YORK (AdAge.com) -- Are Super Bowl marketers hurting their chances to maximize their commercials' impact by keeping all details of the ads secret until the day of the game? This is one of the prickly issues Advertising Age ad critic Bob Garfield takes on in a pre-game look at this year's Super Bowl advertising business.

In a six-minute video interview, Garfield, who has covered the Super Bowl for 25 years, also discusses the record-high prices being demanded of advertisers, the issue of vulgar ad content and the question of whether the spots being heavily hyped as "consumer-generated" by Chevrolet, Frito-Lay and the NFL actually are.

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