$137.8B U.S. ad spend for top 200 advertisers
Last week, Ad Age reported that Mondelez International was partnering with Twitter to drum up some fun at SXSW, via "Trending Vending," a lounge where two vending machines use 3D printing technology to "print" the creme onto Oreo cookies.
Attendees can choose flavors based on "trending" topics (the Ellen selfie from the Oscars is one), then watch as an automated contraption painstakingly layers creme, in different flavors, onto the cookies. It takes two minutes to make a cookie. The installation uses 3D printing technology to create the finished product. The experimental machines, created by MAYA Design, will soon be traveling all over the world, and will even make an appearance at Cannes this year, according to VP-Global Media and Consumer Engagement, Bonin Bough.
We taste-tested the cookies (along with milk, of course) and tried to figure out if they compare to the original packaged treat.