SXSW

Jimmy Kimmel and Matthew McConaughey Made Three Commercials for an Austin Video Store

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Late-night host Jimmy Kimmel enlisted Matthew McConaughey for three TV commercials promoting Austin's Vulcan Video, a place where you can still rent VHS tapes. As Mr. McConaughey, actor and Lincoln pitchman, passionately argues in one of the spots:

"I hate streaming ... Quit scrolling, quit streaming, start dreaming about V. H … S."

The three commercials were part of a segment Monday night on Mr. Kimmel's show, which is taping from Austin's SXSW festival this week.

And speaking of SXSW, here are Ad Age's takeaways from the festival for marketers and media folks.