The halo effect

Published on .

Brands get close to entertainment coverage:

Maybelline Cool Moments on "Access Hollywood"-the segment, airing most Thursdays, can feature anything from a funny bit from NBC's "Tonight Show With Jay Leno" to a star sighting or celebrity party. The name dovetails into the show's tagline, "Can't miss a moment."

TARGET RED CARPET on "Access Hollywood"-glam shots of celebrities on the red carpet at film premieres and major awards shows.

T-Mobile Insta-poll on "The Insider"-each day the show asks viewers to text-message their answers to various questions. Recent example: Viewers could pick from Marc Anthony/Jennifer Lopez, Jamie Foxx/Alicia Keys or Usher/James Brown for "Which was your favorite Grammy duo?"

FASHION STATEMENT sponsored by Revlon for "Extra"-recent segments, which bounce fans between the show and its Web site, centered on awards show jewelry, Nicole Kidman's upcoming retro-stylish role in "Bewitched" and behind-the-scenes tidbits from New York's Fashion Week.

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