"The people, the social media influencers who have a point of view or have something they want to say, those are the ones who hold onto their audience," said YouTube star Alexis Zall on the latest episode of 'Tagline' from Ad Age and iHeartMedia.
"The people that really value it as a craft are the ones who stick around ultimately."
Or, put another way, by "Laid" author Shannon Boodram:
People have to really understand the difference between passion and talent. You can have a passion for music, it doesn't mean your talent is in singing.
Hear the whole conversation among Zall, Boodram, BBDO Worldwide CEO Andrew Robertson, AT&T Senior VP Val Vargas and host Gayle Troberman, chief marketing officer at iHeartMedia. The subject: What it means to engineer content and develop creative in today's environment.
Listen to the entire episode right now:
And hear previous "Tagline" episodes tackle creativity from different angles here, courtesy of guests including industry leaders such as DDB's Wendy Clark, Visa's Chris Curtin, GroupM's Rob Norman, Gap's Craig Brommer, McCann's Rob Reilly, Deutsch's Val DiFebo and Co:Collective's Tiffany Rolfe as well as the performers Wyclef Jean and Melissa Etheridge.