Ad Age Advertising Century: Top 10 Slogans

  1. "Diamonds are forever" - DeBeers
  2. "Just do it" - Nike
  3. "The pause that refreshes" - Coca-Cola
  4. "Tastes great, less filling" - Miller Lite
  5. "We try harder" - Avis
  6. "Good to the last drop" - Maxwell House
  7. "Breakfast of champions" - Wheaties
  8. "Does she ... or doesn't she?" - Clairol
  9. "When it rains, it pours" - Morton Salt
  10. "Where's the beef?" - Wendy's


Honorable mentions

  • "Look Ma, no cavities!" - Crest toothpaste
  • "Let your fingers do the walking" - Yellow Pages
  • "Loose lips sink ships" - public service
  • "M&Ms melt in your mouth, not in your hand" - M&M candies
  • "We bring good things to life" - General Electric