Lord & Thomas, Chicago
Fourteen years after starting as a floor sweeper at Lord & Thomas in 1898, new-business whiz Lasker owned the company. Preaching that advertising was "salesmanship in print," he clarified client account/creative partnerships, held firmly to the 15% commission, financed some campaigns for clients, scorned research and trained many future agency leaders. Lasker drove L&T to No. 1 rank, left in 1921 to serve in Washington, returned to a faltering agency in 1923, ruthlessly revived it, built Kimberly-Clark Corp.'s Kotex and Kleenex businesses and created Lucky Strike cigarette ads aimed at women. In 1942, he sold his L&T holdings so that the shop could reopen -- in January 1943 -- carrying the name of the key executives in the agency's New York, Chicago and Los Angeles offices -- Foote, Cone & Belding.
Hear from Fortune 500 brands that have been forced to pivot as consumer preferences evolve, as well as entrepreneurs building brands from scratch to meet new consumer needs. This event peels apart the layers of brand building with a carefully crafted roster of top marketing, technology, and creative leaders.Learn more