Retail Advertising Pioneer
Creator of the Macy's slogan "It's great to be thrifty" and "Nobody, but nobody, undersells Gimbels," Fitz-Gibbon, former ad manager at Marshall Field's, Macy's, Gimbels and Wanamaker, became retailing's most important and highly paid advertising director. She influenced department store and fashion advertising by introducing "events" -- fashion shows, dance instruction, lectures, demonstrations, etc. -- and chatty, informative eight-column newspaper ads. The award-winning agency she opened in 1954 jump-started copywriter careers for numerous women.
Hear from Fortune 500 brands that have been forced to pivot as consumer preferences evolve, as well as entrepreneurs building brands from scratch to meet new consumer needs. This event peels apart the layers of brand building with a carefully crafted roster of top marketing, technology, and creative leaders.Learn more