The Advertising Century

Bob Gage

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Bob Gage
Doyle Dane Bernbach, New York

Bill Bernbach, accompanied by copywriter Phyllis Robinson and art director Bob Gage, left Grey Advertising in 1949 to launch Doyle Dane Bernbach. Robinson and Gage would validate Bernbach's new copy-art teamwork concept. Publicity-averse Gage, regarded by his peers as an "absolute genius," put his stamp on print and TV advertising, plus Hollywood film editing. His whimsical Ohrbach's ads "exploded" on page with his art-type-white space treatments. His warm TV storytelling for Cracker Jack (Jack Gilford), Alka-Seltzer ("Honeymooners") and Polaroid (James Garner and Mariette Hartley), plus his electrifying quick-cuts and tightly focused editing techniques for Jamaica Tourist Board, brought new visual power to commercials as well as films.