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The Advertising Century

Carl Ally and Amil Gargano

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Carl Ally and Amil Gargano
(1924-1999) and (1933- )
Ally & Gargano, New York

Copywriter Ally left fabled Papert, Koenig, Lois in 1962 to open his own agency; landed the Pan Am, Volvo and Hertz accounts; and brought in art director Amil Gargano and copywriter Jim Durfee, whom he worked with at Campbell-Ewald. As Ally & Gargano, they would light up advertising's newly brightened skies by naming competitors in ads and making forceful claims. For Volvo, it was about safety. For Hertz? Was Avis No. 2 in car rentals? A&G's response: "For years Avis has been telling you Hertz is No. 1. Now we're going to tell you why." The rest is history -- in now-fabled Ally & Gargano style.

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