George Batten Co., New York
A New Jersey native, the former Ayer employee opened George Batten Newspaper Advertising Agency on Park Row in New York in 1891. Fiercely religious and humorless, he endeavored to make his ads 100% accurate. His values and personal dignity are credited with adding respectability to the ad profession. His $8 million-billing agency was merged with the $23 million Barton, Durstine & Osborn in 1928, after both agencies had moved into the new office building at 383 Madison Ave., to create BBDO -- and Madison Avenue.