Gallup & Robinson, Princeton, NJ
On leaving Young & Rubicam in 1947, Gallup continued his pioneering work in public opinion polling with Claude Robinson and established his Gallup Poll and "impact" evaluations as national influences. Gallup started in 1922 as an interviewer for D'Arcy Advertising, St. Louis, and later proposed research approaches in his University of Iowa Ph.D. thesis. At Northwestern University in 1932, his male-female copy appeal ratings (economy, efficiency, sex, vanity, quality) caught Ray Rubicam's attention and Gallup then joined Y&R. The copy research department he created and ran for 16 years also trained research leaders. Gallup believed consumer attitude research had to precede creative work.
Show off rich, innovative advertising. B-to-b marketers are wrestling with their own unique challenges--and proving that they’ve got what it takes to close the deal. Join an impressive group of past winners that includes Adobe, Avon, Cisco, Oakley, Time Warner Cable Media and more.
Extended Deadline: October 19, 2015. Enter now.