Papert, Koenig, Lois, New York
Advertising's self-styled street fighter and free spirit of the creative revolution, Lois gained fame and major awards with bold, clean Doyle Dane Bernbach, Papert Koenig Lois and Lois Holland Callaway work between 1958 and 1978. He also became the youngest inductee into the Art Directors Hall of Fame. Lois' ads for Wolfschmidt vodka, Xerox, Allerest, MTV, Maypo, Wheatena, Edwards & Hanly and his Esquire covers reflected his "loosey-goosey" style and exemplified his idiosyncratic "stun 'em and cause outrage" philosophy. Never an "establishment" model citizen, Lois is defined by his powerful early work.
Hear from Fortune 500 brands that have been forced to pivot as consumer preferences evolve, as well as entrepreneurs building brands from scratch to meet new consumer needs. This event peels apart the layers of brand building with a carefully crafted roster of top marketing, technology, and creative leaders.Learn more