Hal Riney & Partners, San Francisco
Riney's unique body of work celebrates, implicitly if not flat-out, the American spirit and voice -- often his own, deep honey-coated voice-over. For Saturn cars, Crocker Bank, Alamo car rentals, Henry Weinhard beers, Gallo (with front-porch stars Bartles & Jaymes) and "Morning in America" for Ronald Reagan's re-election campaign, Riney's words and pictures conveyed sincerity, warmth and credibility. He was recruited from Botsford Ketchum by David Ogilvy and opened O&M's San Francisco office in 1976. In 1986, he took over the office, renaming it Hal Riney & Partners, and went on to mastermind GM's Saturn introduction with dazzling success. Often imitated, never surpassed, Riney's work achieved larger-than-life levels of creative excellence.