Hal Riney & Partners, San Francisco
Riney's unique body of work celebrates, implicitly if not flat-out, the American spirit and voice -- often his own, deep honey-coated voice-over. For Saturn cars, Crocker Bank, Alamo car rentals, Henry Weinhard beers, Gallo (with front-porch stars Bartles & Jaymes) and "Morning in America" for Ronald Reagan's re-election campaign, Riney's words and pictures conveyed sincerity, warmth and credibility. He was recruited from Botsford Ketchum by David Ogilvy and opened O&M's San Francisco office in 1976. In 1986, he took over the office, renaming it Hal Riney & Partners, and went on to mastermind GM's Saturn introduction with dazzling success. Often imitated, never surpassed, Riney's work achieved larger-than-life levels of creative excellence.
Hear from Fortune 500 brands that have been forced to pivot as consumer preferences evolve, as well as entrepreneurs building brands from scratch to meet new consumer needs. This event peels apart the layers of brand building with a carefully crafted roster of top marketing, technology, and creative leaders.Learn more