The Advertising Century

Helmut Krone

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Helmut Krone
Doyle Dane Bernbach, New York

Think Beetle ads, those charming Volkswagen print ads of the '50s and '60s headlined, "Think small" and "Lemon." Clean, uncluttered, witty, alive, tasteful, intelligent, contemporary masterpieces from Doyle Dane Bernbach, with Julian Koenig's copy, art directed by Helmut Krone, the legendary "less is more" disciple. Krone sweated print details and advanced professionalism among creatives in his relentless pursuit of perfection. He joined DDB in his native New York in 1954, rose to creative director and was a perennial award winner as he revolutionized advertising's "look." His devoted following keeps his work and standards alive.