The Advertising Century

Henry Luce

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Henry Luce
(1898-1967)
Time-Life, New York

A child of missionaries, Luce left the Chicago Daily News in 1923 to start Time and, with it, launch his innovative, influential magazine career. Luce's weekly newsmagazine introduced terse, personality-based, attitudinal "new journalism." In 1930, his start-up Fortune (delayed by the 1929 stock market crash) introduced investigative, analytical, highly literate monthly articles that examined business-society issues. Life, arriving in 1936, was Luce's pioneering weekly that advanced photojournalism, printing, production and paper technology. His three periodicals, plus Sports Illustrated (1954), established Luce as America's most influential publisher of the century and formed the basis of today's Time Warner media empire.