Howard Luck Gossage
Freeman, Mander & Gossage, San Francisco
A copywriter who influenced admakers worldwide, Gossage drifted into advertising at age 36 in San Francisco and opened his agency in 1957 to create riveting "conversations" with consumers. Gossage's copy served Land Rover, Scientific American's International Paper Airplane Competition, Eagle shirts, Paul Masson wines, KLH audio equipment, Beethoven sweatshirts, the Sierra Club, Qantas Airways, Rainier brewery and Petrofina Oil Co. Even David Ogilvy loved the Gossage headline: "At 60 miles an hour the loudest noise in this new Land Rover comes from the roar of the engine."
Hear from Fortune 500 brands that have been forced to pivot as consumer preferences evolve, as well as entrepreneurs building brands from scratch to meet new consumer needs. This event peels apart the layers of brand building with a carefully crafted roster of top marketing, technology, and creative leaders.Learn more