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The Advertising Century

Howard Zieff

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Howard Zieff
(1943- )
Commercials Director, New York

Advertising's first king of comedy, director Zieff was a master of casting, performance and timing when it came to telling captivating, funny human stories in 30 or 60 seconds. A native of Los Angeles, Zieff went to New York to pursue a career as an advertising photographer. His early print work with Doyle Dane Bernbach for Levy's and other clients cemented his reputation, but it was in TV commercials that he blossomed. To this day, such Zieff-directed spots as "Mamma mia" for Alka-Seltzer and "Funeral" for Volkswagen remain flawless expressions of the craft of commercial-making.

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