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The Advertising Century

Jane Trahey

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Jane Trahey
(1923-2000)
Jane Trahey Associates, New York

Jane Trahey was an innovative fashion copywriter, pioneer agency owner, award-winning creative leader, mentor, NOW activist, author-playwright-screenwriter and the first adwoman to earn $1 million a year. The Chicago native served Neiman Marcus as ad-sales promotion director, created Kayser Corp.'s innovative house agency and opened her own Manhattan agency in 1958. Her major campaigns were for Blackglama mink, Bill Blass, Calvin Klein, Elizabeth Arden, Famolare footwear, Olivetti and Union Carbide's Dynel. Trahey innovated with retail ads' color and scented ink. The movie "The Trouble With Angels" was based on her novel.