Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

The Advertising Century

Jerry Della Femina

Published on .

Jerry Della Femina
(1936- )
Della Femina/Jeary & Partners, New York

As the post-World War II creative revolution got under way, this "street kid from Brooklyn" got the itch. His early copy gained widespread recognition and after eight years he and three associates opened Della Femina, Travisano & Partners, the first of his agency start-ups. His anti-establishment best-seller, "From Those Wonderful Folks Who Gave You Pearl Harbor," elevated him to celebrity status. The irreverence that characterized much of his work obscures the fact that Della Femina's creative upstarts demonstrated strengths that included determination, a sense of humor, dedication and a love of advertising.

Most Popular