Jerry Della Femina
Della Femina/Jeary & Partners, New York
As the post-World War II creative revolution got under way, this "street kid from Brooklyn" got the itch. His early copy gained widespread recognition and after eight years he and three associates opened Della Femina, Travisano & Partners, the first of his agency start-ups. His anti-establishment best-seller, "From Those Wonderful Folks Who Gave You Pearl Harbor," elevated him to celebrity status. The irreverence that characterized much of his work obscures the fact that Della Femina's creative upstarts demonstrated strengths that included determination, a sense of humor, dedication and a love of advertising.