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The Advertising Century

Joe Pytka

Published on .

Joe Pytka
(1938- )
Pytka Productions, Venice, CA

Out of Pittsburgh with a blue-collar background, Pytka mastered cinema's documentary style before taking on commercial work. Applying his documentary techniques to the :30 and :60 TV discipline, Pytka's award-winning spots include TV treasures for Nike, Hallmark, Infiniti, Apple, AT&T, Pepsi-Cola, Bartles & Jaymes, Polaroid, HBO (an Emmy winner), ESPN and Snickers, plus the movie "Space Jam" and the Beatles' "Free as a Bird" video. Pytka's uses of lighting, music, warm humor and emotional relationships won worldwide acclaim and established him as the most consistent master of the best in American TV commercial work.