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The Advertising Century

Lee Clow

Published on .

Lee Clow
(1942- )
TBWA/Chiat/Day, Playa del Rey, CA

Lee Clow emerged during the last quarter-century as successor to Doyle Dane Bernbach's Bob Gage as advertising's art director guru. With his low-key, casual manner belying his hard-work ethic, the bearded adman-in-flip-flops' leadership style has brought TBWA/Chiat/Day virtually every national and international award and honor, including Ad Age's Agency of the Decade (for the 1980s). The TBWA/Chiat/Day reel includes "1984" for the Apple Macintosh (the commercial that turned the NFL's Super Bowl Sunday into an Advertising Super Bowl) and Apple's comeback "Think different" campaign work, plus efforts for Nissan autos, Eveready batteries' "Energizer Bunny" series and Taco Bell. Like the Bunny, Clow's stellar work keeps on going and going.

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