Wunderman Worldwide, New York
A major direct-marketing force during the last half of the century, Wunderman was a direct link to the work of direct marketing pioneers Victor Schwab, Harry Scherman and Maxwell Sackheim. Hired as a copywriter by Sackheim at Maxwell Sackheim & Co. in 1947, Wunderman blossomed as a strategist. Recognizing that many "mail order" accounts were ripe for growth through broader marketing efforts, he introduced his "direct marketing" concept. He established Wunderman, Ricotta & Kline in 1958 (acquired by Young & Rubicam in '73) and, with his vast multimedia agency, often co-branded, direct-selling "breakthrough" campaigns, built Columbia Record Club and American Express' travel and entertainment credit card businesses.
Show off rich, innovative advertising. B-to-b marketers are wrestling with their own unique challenges--and proving that they’ve got what it takes to close the deal. Join an impressive group of past winners that includes Adobe, Avon, Cisco, Oakley, Time Warner Cable Media and more.
Extended Deadline: October 19, 2015. Enter now.