Wunderman Worldwide, New York
A major direct-marketing force during the last half of the century, Wunderman was a direct link to the work of direct marketing pioneers Victor Schwab, Harry Scherman and Maxwell Sackheim. Hired as a copywriter by Sackheim at Maxwell Sackheim & Co. in 1947, Wunderman blossomed as a strategist. Recognizing that many "mail order" accounts were ripe for growth through broader marketing efforts, he introduced his "direct marketing" concept. He established Wunderman, Ricotta & Kline in 1958 (acquired by Young & Rubicam in '73) and, with his vast multimedia agency, often co-branded, direct-selling "breakthrough" campaigns, built Columbia Record Club and American Express' travel and entertainment credit card businesses.
Hear from Fortune 500 brands that have been forced to pivot as consumer preferences evolve, as well as entrepreneurs building brands from scratch to meet new consumer needs. This event peels apart the layers of brand building with a carefully crafted roster of top marketing, technology, and creative leaders.Learn more