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The Advertising Century

Mary Wells Lawrence

Published on .

Mary Wells Lawrence
(1928- )
Wells, Rich, Greene, New York

The world's highest-paid female executive and advertising's first international superstar, Ohio-native Mary Wells Lawrence generated Hollywood-scale media buzz for years. Her glamour, lifestyle, taste and advertising legend status stemmed from her achievements during the '60s and '70s at McCann-Erickson, Doyle Dane Bernbach and Interpublic's Jack Tinker & Partners. Her TV breakthroughs for Alka-Seltzer and Braniff Airways led to the April 1966 creation of Wells, Rich, Greene with Stew Greene, Dick Rich and the Braniff account. Mary Wells Lawrence (she married Braniff chief Harding Lawrence) took WRG public and added to WRG's legacy with the "I love New York" and Benson & Hedges 100s' cigarette campaigns.

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