Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

The Advertising Century

Michael Eisner

Published on .

Michael Eisner
(1942- )
Walt Disney Co., Burbank, CA

Taking over in 1984 as chairman-CEO of Walt Disney Productions, Eisner, a former ABC programming chief and Paramount Pictures executive, revitalized and expanded to mega-status Disney's motion picture production, theme park and merchandising activities. He renewed and expanded Disney product merchandising; spread Disney's family amusement park reach to Europe, Japan and South America; moved Disney onto Broadway and into cable, vacation-business travel-destination packaging, arcades and Internet marketing; and engineered the ABC-Disney merger. Committed to promotion, marketing and advertising, Eisner led Disney to new heights as a major cultural force and multimedia powerhouse.

Most Popular