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The Advertising Century

Michael Jordan

Published on .

Michael Jordan
(1963- )
Chicago Bulls

More than being considered the greatest basketball player ever, Jordan proved to be a marketing force of unmatched influence and power. His unique style, engaging personality, talent and work ethic transcended sports and spawned breakthrough business ventures. Beyond his Air Jordan and other Nike TV commercials with Wieden & Kennedy, which powered Nike sportswear into worldwide prominence, his golden touch in TV commercials built and sustained WorldCom and Quaker Oats Co.'s Gatorade thirst quencher and generated successful tie-ins with the fast-food and toy industries. Jordan used his role-model status and marketing savvy to build quality businesses and influence positive social values.

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