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The Advertising Century

Phil Dusenberry

Published on .

Phil Dusenberry
(1936- )
BBDO Worldwide, New York

Dusenberry joined BBDO as a copywriter in 1962 and developed into one of the world's most influential creative forces as he rose to vice chairman at BBDO Worldwide. His impact came chiefly from memorable General Electric and Pepsi-Cola campaigns. Employing entertainer Michael Jackson in a huge trend-setting celebrity endorser deal, he followed "Pepsi generation" with "The choice of a new generation" campaign. Dusenberry also played a major role with advertising's volunteer Tuesday Team, whose "Morning in America" commercials helped get Ronald Reagan re-elected in 1984. As a screenwriter, Dusenberry's credits include "The Natural," starring Robert Redford.

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