Phyllis K. Robinson
Doyle Dane Bernbach, New York
A staffer at Doyle Dane Bernbach on its opening day in June 1949, Robinson was a Bill Bernbach protege while writing fashion promotion in '46 at Grey Advertising, where Bernbach was creative director. Along with another Bernbach acolyte, Grey art director Bob Gage, Robinson joined Bernbach at DDB. Given leeway to set her own rules, she supervised George Lois, Mary Wells, Julian Koenig and Paula Green. Her work for Ohrbach's, Levy's bread, Chemstrand and Polaroid won her a spot in the Copywriters Hall of Fame. Bernbach credited Robinson with helping to professionalize advertising and lauded her ability to differentiate between "creative work" and "creative acrobatics."